While Uber has been around for a while and has made transportation a whole lot easier you would agree with me that there is still room for improvement, well, it seems Uber also agrees. Have you ever been in a situation where you order an Uber and some strange number calls or texts you asking for your location? Uber decided to fix this by introducing in-app messaging. Before then, I beleve there is a need for a litte back-story. Uber makes use of an anonymizing technology to make phone numbers when you make calls outside the app. But, unfortunately this isn't available in emerging markets. Hence, they had to introduce in-app messaging in addition to a few other features which we'll talk about later on. Before those, let's take a look at how the in-app messaging works. How Uber in-app messaging works. The driver sends you a message or you send one first, whichever applies, then the driver can the test driver can reply with a thumbs up emoji just by tapping on the scr...
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